The problem. The solution. Both sides of the conversation — owned by one brand. These five domains are a complete campaign concept, not just URLs.
An internationally acclaimed short film about a man who keeps putting off his colonoscopy — and ultimately calls himself an idiot for it — is currently making its festival circuit, including the AI Film Awards at Cannes 2026 and the Bali International AI Film Festival. The phrase is already gaining cultural traction.
Whoever acquires these domains inherits that momentum. Every press mention, every social share, every screening is an earned impression your campaign didn't have to buy.